THE BRAND PERSONALITY OF LARGE SPORT EVENTS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F11%3A10106823" target="_blank" >RIV/00216208:11510/11:10106823 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
THE BRAND PERSONALITY OF LARGE SPORT EVENTS
Original language description
This article presents the results of research on the brand personalities of big sport events such as the FIFA World Cup, the Tour de France cycling race and the Olympic Summer Games. The authors evaluate the brand personality of each of these sport events as a set of human characteristics associated with the given brand.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Kinesiology
ISSN
1331-1441
e-ISSN
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Volume of the periodical
43
Issue of the periodical within the volume
1
Country of publishing house
HR - CROATIA
Number of pages
16
Pages from-to
91-106
UT code for WoS article
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EID of the result in the Scopus database
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