Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F11%3A10106813" target="_blank" >RIV/00216208:11510/11:10106813 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.

Original language description

This article presents the results of brand personality research of big sport events on the example of Summer Olympic Games. The research is based on the methodology standardized by the American author J. Aaker who specializes in the field of brand management. According to this research 42 features of sport brands were evaluated and subsequently divided into 5 dimensions.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACC Journal

ISSN

1803-9782

e-ISSN

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Volume of the periodical

17

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

7

Pages from-to

28-34

UT code for WoS article

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EID of the result in the Scopus database

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