THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F11%3A10070144" target="_blank" >RIV/00216208:11510/11:10070144 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE
Original language description
Nowadays the sports brand plays an essential role in the sports industry and is one of the key factors for marketing strategies development. This article provides a theoretical background regarding sports brand, its value and methods of the brand value measurement. Based on these theoretical backgrounds, specific determinants of sports brand are analyzed and the brand value of most valuable global sports brands is specified. For the purposes of this article are applied three acknowledged methods of brand value measurement, namely methods according to Interbrand, BrandZ and Forbes. Analyzed is not only the value of sports business brands but also the value of brands of sports teams, athletes and events.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AK - Sport and leisure time activities
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Carolinae. Kinanthropologica
ISSN
1212-1428
e-ISSN
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Volume of the periodical
46
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
120-133
UT code for WoS article
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EID of the result in the Scopus database
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