Attitudes of companies to sport sponsorship in the Czech Republic during the economic crisis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F14%3A10284006" target="_blank" >RIV/00216208:11510/14:10284006 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Attitudes of companies to sport sponsorship in the Czech Republic during the economic crisis

Original language description

This research presents the approach of companies to sport sponsorship in the period of time of the economic crisis in the European territory, specifically in the Czech Republic. The research included 100 companies based in the Czech Republic and the method chosen was electronic mail survey of managers responsible for this marketing activity. The results show trends in sport sponsorship from the viewpoint of companies and can serve as a base for strategic decisions about new ways of sport financing in 2012-2015 with which the relevant authorities of the public administration of the Czech Republic are currently dealing at this time.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)<br>S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Carolinae. Kinanthropologica

ISSN

1212-1428

e-ISSN

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Volume of the periodical

50

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

55-70

UT code for WoS article

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EID of the result in the Scopus database

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