Trends in Sports Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F25%3A10488134" target="_blank" >RIV/00216208:11510/25:10488134 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Trends in Sports Marketing
Original language description
The content of the publication thus focuses on trends in the development of sports marketing in a global concept, as well as specifically on trends in digital marketing in sport, the area of sports services, their development trends and the use of sporting celebrities in marketing.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
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OECD FORD branch
30306 - Sport and fitness sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-80-246-5996-1
Number of pages
152
Publisher name
Karolinum
Place of publication
Praha
UT code for WoS book
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