Crisis Communication and Racism in Sport: When cultural and organizational values collide
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F25%3A10490603" target="_blank" >RIV/00216208:11510/25:10490603 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.4324/9781003559214" target="_blank" >https://doi.org/10.4324/9781003559214</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4324/9781003559214" target="_blank" >10.4324/9781003559214</a>
Alternative languages
Result language
angličtina
Original language name
Crisis Communication and Racism in Sport: When cultural and organizational values collide
Original language description
Sport organizations are facing increasing expectations to assume leadership roles in the ongoing battle against racism, primarily through corporate social responsibility (CSR) initiatives. This poses a communication challenge compounded by social media and the influence of players or coaches as cultural icons. In the realm of European football, where clubs are increasingly drawing talent from various countries and cultural backgrounds, the pressure to address racism and take a cultural leadership role has intensified. When incidents of racism arise during games involving teams from diverse cultural backgrounds, each with varying levels of sensitivity to racism, clubs are faced with the complex task of crafting crisis communication strategies to restore their reputation among stakeholders in tension. This chapter reviews the crisis communication efforts of two Czech clubs amidst accusations of racism by employing the framework of Integrated Response Theory (IRT) strategies and the Situational Crisis Communication Theory (SCCT) postures and strategies to evaluate the communication approaches used by the clubs.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
30306 - Sport and fitness sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Crisis Management and Sports: Global Perspectives
ISBN
978-1-03-290682-9
Number of pages of the result
31
Pages from-to
74-104
Number of pages of the book
320
Publisher name
Routledge
Place of publication
Oxon
UT code for WoS chapter
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