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Premium price for natural preservatives in wine: a discrete choice experiment

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F21%3A10442610" target="_blank" >RIV/00216208:11690/21:10442610 - isvavai.cz</a>

  • Result on the web

    <a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=rZ63MLiGLa" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=rZ63MLiGLa</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.36253/wep-9508" target="_blank" >10.36253/wep-9508</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Premium price for natural preservatives in wine: a discrete choice experiment

  • Original language description

    The South African wine industry has recently launched the world&apos;s first &apos;no sulphite added&apos; wine made from indigenous Rooibos &amp; Honeybush toasted wood chips. This wood chip contains antioxidant properties known to protect wine from oxidation. On the other hand, SO2 as a preservative, is often perceived by wine consumers as causing headaches and migraines. Differentiated wines based on their SO2 content may be a profitable marketing avenue for the struggling industry. We interviewed more than 600 wine consumers to investigate their perceptions of wine preservatives and preference for several wine attributes. Specifically, we use discrete choice experiments to elicit willingness to pay for the innovative alternative based on Rooibos &amp; Honeybush wood chips. In addition to wine preservatives, we also examine consumers&apos; preferences for organic wine attributes and wine quality measured by a 100-point quality score and cost. Based on the results from the mixed logit model, we find that consumers are willing to pay an additional EUR3.53 (R56.48) per bottle of wine with natural Rooibos &amp; Honeybush wood chips, while they are ready to pay EUR1.22 (R19.52) more for organic wine and EUR0.10 (R1.60) for each point on the quality score. Consumer preferences are not statistically different between red and white wine but differ considerably across consumers. In particular, those who believe SO2 in wine causes headaches are willing to pay at least three times more for replacing sulphur-based preservatives with a natural one. Marketing implications are offered for the wine industry.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50201 - Economic Theory

Result continuities

  • Project

    <a href="/en/project/GX19-26812X" target="_blank" >GX19-26812X: Frontiers in Energy Efficiency Economics and Modelling - FE3M</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Wine Economics and Policy

  • ISSN

    2213-3968

  • e-ISSN

  • Volume of the periodical

    10

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    IT - ITALY

  • Number of pages

    18

  • Pages from-to

    101-118

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85119914234