DVD marketing in the U.S. of Working Titles British romantic comedies: Framing reception and strategies of cultural appropriation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F06%3A00016673" target="_blank" >RIV/00216224:14210/06:00016673 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

DVD marketing in the U.S. of Working Titles British romantic comedies: Framing reception and strategies of cultural appropriation

Original language description

The study follows the case of the British Working Title Films' production that is co/produced and distributed by Universal. All the materials included on a particular DVD can be used as a cultural filter routing the viewer to a territory that is more culturally familiar and less discouraging. In the case of ?foreign? productions, co-produced and distributed by a Hollywood studio, the distributor for the U.S. market wants to produce a culturally- and market-specific context, to appropriate and ?frame? the culturally foreign product through the paratexts circulating around the film itself.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2006

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Jump Cut

ISSN

0146-5546

e-ISSN

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Volume of the periodical

48

Issue of the periodical within the volume

1

Country of publishing house

US - UNITED STATES

Number of pages

22

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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