Multi-party interactions in modern mass media discourse : Recipients as active participants

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F12%3A00059753" target="_blank" >RIV/00216224:14210/12:00059753 - isvavai.cz</a>
Alternative codes found
RIV/00216224:14210/12:00060825
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Multi-party interactions in modern mass media discourse : Recipients as active participants
Original language description
The communicative scheme for mass media discourse has traditionally been constrained, particularly as regards the inability of the audience to provide instant feedback and switch roles from recipients to active producers. With the advent of modern technologies, however, the interactivity of language and content has been complemented with the potential for real interaction. The boundaries between distinct communicative frames have partly dissipated, yielding the opportunity for the audience to become actively involved in various media genres, sometimes even to the extent of co-authoring some media texts. As a consequence, the traditional participation framework model may need to be rethought in order to allow for where the traditional boundaries betweenthe communicative frames are breached in what can be referred to as "across-the-frame interactions".
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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