The Five Year Plan on Display: Czechoslovakian Film Advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F16%3A00092686" target="_blank" >RIV/00216224:14210/16:00092686 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Five Year Plan on Display: Czechoslovakian Film Advertising
Original language description
Socialist consumer culture in Czechoslovakia began to develop at the end of the 1950s and in the early 1960s in the context of political liberalization. The study analyses this early phase, the phase of alignment of the socialist practice of advertising, and explains it as foregrounding for the entire socialist period from 1948 to 1989. As proved in the study, this period established the basic models of organization and several practices typical of socialist advertising in the coming years; it allowed specialization in certain sectors of short film production, mainly to distinguish popular-scientific and educational film from advertising; it also created a space for the experimental practice of authors of the later visually attractive genre features of the 1960s, which were mainly musicals.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Films That Sell: Moving Pictures and Advertising
ISBN
9781844578917
Number of pages of the result
18
Pages from-to
145-162
Number of pages of the book
324
Publisher name
British Film Institute
Place of publication
London
UT code for WoS chapter
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