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The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F16%3A00093091" target="_blank" >RIV/00216224:14210/16:00093091 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts

  • Original language description

    Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising.

  • Czech name

  • Czech description

Classification

  • Type

    O - Miscellaneous

  • CEP classification

    AI - Linguistics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů