The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F16%3A00093091" target="_blank" >RIV/00216224:14210/16:00093091 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts
Original language description
Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising.
Czech name
—
Czech description
—
Classification
Type
O - Miscellaneous
CEP classification
AI - Linguistics
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů