Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F18%3A00103864" target="_blank" >RIV/00216224:14210/18:00103864 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1075/dapsac.79.01pel" target="_blank" >http://dx.doi.org/10.1075/dapsac.79.01pel</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1075/dapsac.79.01pel" target="_blank" >10.1075/dapsac.79.01pel</a>

Result language
angličtina
Original language name
Persuasion across times, domains and modalities. Theoretical considerations and emerging themes
Original language description
In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Persuasion in public discourse : Cognitive and functional perspectives
ISBN
9789027201386
Number of pages of the result
18
Pages from-to
1-17
Number of pages of the book
334
Publisher name
John Benjamins Publishing Company
Place of publication
Amsterdam
UT code for WoS chapter
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