Web analytics as an online course design tool : case study of online course for high school students

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00141903" target="_blank" >RIV/00216224:14210/21:00141903 - isvavai.cz</a>

Result on the web

<a href="https://www.disconference.eu/wp-content/uploads/2023/09/16thconference-Reader-DisCo2021-1.pdf" target="_blank" >https://www.disconference.eu/wp-content/uploads/2023/09/16thconference-Reader-DisCo2021-1.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Web analytics as an online course design tool : case study of online course for high school students

Original language description

Web analytics tools (in our research, Google Analytics) allow relatively detailed monitoring of users and what they do on a website. Online courses built on content management systems without logging in (not on LMSs, such as Moodle) can, therefore, easily use these tools as a fundamental evaluation tool. The study aims to answer (based on work with specific data from an open online course - information literacy for high school students) how it is possible to use web analytics to design online courses. The study follows the content line as it analyses which pages or topics are of interest to visitors. The paper analyses the differences between students with different personal interests and how these interests are reflected in the required educational content and online study. It also focuses on formal issues, what the course may look like (UX design), what students have facilities for working with content, what devices they work with, what resolutions they have and what formats are suitable for their normal study situation. An analysis of the behaviour of five selected students offers (while maintaining anonymity) the possibility to study interaction with the content. The study aims to offer specific research evaluated data and some methodological guidance on how web analytics can help design online courses. The current literature in this area is relatively fragmentary, and although the topic is increasingly popular, more comprehensive methodological guidelines for course creators are required.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

DISCO 2021 : ACTIVE LEARNING IN DIGITAL ERA

ISBN

9788086302881

ISSN

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e-ISSN

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Number of pages

10

Pages from-to

145-154

Publisher name

CENTRE FOR HIGHER EDUCATION STUDIES

Place of publication

Praha

Event location

Praha

Event date

Jan 1, 2021

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

001238690100014