‘He ain’t never gonna be shit’ : Cancel Culture and the Functions of Hashtags #NameIsCanceled or #NameIsOverParty

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F24%3A00136619" target="_blank" >RIV/00216224:14210/24:00136619 - isvavai.cz</a>

Result on the web

<a href="https://brill.com/display/book/9789004694453/BP000003.xml" target="_blank" >https://brill.com/display/book/9789004694453/BP000003.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1163/9789004694453_004" target="_blank" >10.1163/9789004694453_004</a>

Result language

angličtina

Original language name

‘He ain’t never gonna be shit’ : Cancel Culture and the Functions of Hashtags #NameIsCanceled or #NameIsOverParty

Original language description

While previous studies (e.g., Scott 2015) found that hashtags can be employed in social media posts to guide the readers’ inferential processes, their linguistic role in the context of cancel culture has so far remained unexplored. Therefore, this chapter aims to fill in this gap and show that the hashtags #NameIsCanceled and #NameIsOverParty play an important role in signaling the illocutionary force of the post and that the posts containing these hashtags can—under certain conditions—be analyzed as performative speech acts. To these aims, the study focuses on one of the most intense cases of online shaming, namely the cancelation of beauty YouTuber James Charles. By analyzing a dataset of tweets containing the hashtag #JamesCharlesIsCanceled or #JamesCharlesIsOverParty, the study argues that posters employ these hashtags strategically to perform the act of canceling, while increasing the visibility of their post and garnering attention of other users. Tweeters thereby engage in ambient affiliation (Zappavigna 2011) and bond around a shared goal—to ‘cancel’ Charles. This is reflected in the impoliteness of their tweets and the accompanying (audio-)visual material, which typically depicts the posters’ performance of the cancelation (e.g., unsubscribing from the cancelee’s social media accounts).

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

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OECD FORD branch

60203 - Linguistics

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

Explorations in Internet Pragmatics : Intentionality, Identity, and Interpersonal Interaction

ISBN

9789004694422

Number of pages of the result

22

Pages from-to

45-66

Number of pages of the book

294

Publisher name

Brill

Place of publication

Leiden

UT code for WoS chapter

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