Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F07%3A00022474" target="_blank" >RIV/00216224:14230/07:00022474 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007

Original language description

The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign ofthe Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as a changing and evolving activity and to answer the following questions: How did the party formulate its strategy and how did it use political communication? Second, how was the campaign organized? Third, what attitude do Czech political parties hold towards campaigning and elections and what changes may be expected in this area? Methodologically, we will approach the topic by introducing th

Czech name

Model volebního cyklu: Případ České republiky 2006-2007

Czech description

Článek analyzuje aplikaci technik politického marketingu ve volební kampani vztahující se k volbám do PSP ČR v roce 2006. Důraz je kladen i na analýzu chování politických aktérů (zejména ODS a ČSSD) po volbách.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AD - Political sciences

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Středoevropská politická studia

ISSN

1212-7817

e-ISSN

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Volume of the periodical

9

Issue of the periodical within the volume

2-3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

25

Pages from-to

114-138

UT code for WoS article

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EID of the result in the Scopus database

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