A Book Cover as an Expression of Conceptualization and a Tool of Social Identity Construction: The Interpretation Based on the Example of G. Ritzer?s book McDonaldization of Society
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F13%3A00071776" target="_blank" >RIV/00216224:14230/13:00071776 - isvavai.cz</a>
Result on the web
<a href="http://waset.org/Publications?p=77" target="_blank" >http://waset.org/Publications?p=77</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
A Book Cover as an Expression of Conceptualization and a Tool of Social Identity Construction: The Interpretation Based on the Example of G. Ritzer?s book McDonaldization of Society
Original language description
The study is based on the assumption that media products are appropriate subjects for the exploration of social and cultural identities as a keystone of value orientations of their authors, producers and target audiences. The research object of the studyis the title page of the book cover of a professional publication that serves as a medium of marketing, scientific and intercultural communication, which is the result of semiotic and intercultural transfer. The study aims to answer the question whetherthe book cover is an expression of conceptualization and a tool for social identity construction. It attempts to determine what value orientations and what concepts of social and cultural identities are hidden in the narrative structures of the book cover of the Czech translation of the book by G. Ritzer The McDonaldization of Society (1993), issued after the fall of the iron curtain in 1996 in the Czech Republic.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
World Academy of Science, Engineering and Technology
ISSN
1307-6892
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
5
Country of publishing house
CH - SWITZERLAND
Number of pages
6
Pages from-to
90-95
UT code for WoS article
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EID of the result in the Scopus database
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