Strategy and Manipulation Tools of Crisis Communication in Printed Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075210" target="_blank" >RIV/00216224:14230/14:00075210 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Strategy and Manipulation Tools of Crisis Communication in Printed Media
Original language description
The study deals with the question what communication strategies and manipulation tools institutions use in the field of mass communication, if they are in a given critical stage and solve disturbed relationships with the public through the unconventionalforms of crisis communication. The study examines this issue in the advertising product ´Understanding is everything? which was published by Gulf Oil Corporation in 1984. The study shows that the tools of semiotic, narative and discourse analysis are able to interpret the mediated contents of media texts when it detects a discursive field and communication processes which the text enters. The study concludes that different discursive fields and different communication processes and contexts which mediaproducts enter, generate different and even excluding interpretations of corporate communication and manipulative strategies.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů