Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F16%3A00089913" target="_blank" >RIV/00216224:14230/16:00089913 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Opening the gates for popular fiction, changing the rules of literary game: a case of book publishers’ strategies in Czech literary field
Original language description
In this paper, I focus on the issue of commercialization of contemporary book business, as exemplified by routine strategies and praxis of Czech book publishers. The changing balance between popular and literary fiction is a world-wide phenomenon, interconnected with the smooth inclusion of literary field into wider structures of culture industries. The rise of popular fiction manifests itself both in the patterns of material production of books and in the prevalent discourses on literature and reading. Taking book publishers to be the key intermediaries in literary field, I investigate how this changed logic of book business influences their positions and strategies (i.e. whether the traditional model of publisher as wise literary guide is still viable or not and in what aspects) and how book publishers themselves contribute to the commercialization of book business (i.e.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů