Internet Users' Valuation of Enhanced Data Protection on Social Media : Which Aspects of Privacy Are Worth the Most?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00106851" target="_blank" >RIV/00216224:14230/18:00106851 - isvavai.cz</a>

Result on the web

<a href="https://www.frontiersin.org/articles/10.3389/fpsyg.2018.01516/full" target="_blank" >https://www.frontiersin.org/articles/10.3389/fpsyg.2018.01516/full</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3389/fpsyg.2018.01516" target="_blank" >10.3389/fpsyg.2018.01516</a>

Result language

angličtina

Original language name

Internet Users' Valuation of Enhanced Data Protection on Social Media : Which Aspects of Privacy Are Worth the Most?

Original language description

As the development of the Internet and social media has led to pervasive data collection and usage practices, consumers' privacy concerns have increasingly grown stronger. While previous research has investigated consumer valuation of personal data and privacy, only few studies have investigated valuation of different privacy aspects (e.g., third party sharing). Addressing this research gap in the literature, the present study explores Internet users' valuations of three different privacy aspects on a social networking service (i.e., Facebook), which are commonly captured in privacy policies (i.e., data collection, data control, and third party sharing). A total of 350 participants will be recruited for an experimental online study. The experimental design will consecutively contrast a conventional, free-of-charge version of Facebook with four hypothetical, privacy-enhanced premium versions of the same service. The privacy-enhanced premium versions will offer (1) restricted data collection on side of the company; (2) enhanced data control for users; and (3) no third party sharing, respectively. A fourth premium version offers full protection of all three privacy aspects. Participants' valuation of the privacy aspects captured in the premium versions will be quantified measuring willingness-to-pay. Additionally, a psychological test battery will be employed to examine the psychological mechanisms (e.g., privacy concerns, trust, and risk perceptions) underlying the valuation of privacy. Overall, this study will offer insights into valuation of different privacy aspects, thus providing valuable suggestions for economically sustainable privacy enhancements and alternative business models that are beneficial to consumers, businesses, practitioners, and policymakers, alike.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50100 - Psychology and cognitive sciences

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Frontiers in Psychology

ISSN

1664-1078

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

August

Country of publishing house

CH - SWITZERLAND

Number of pages

14

Pages from-to

1-14

UT code for WoS article

000442446500001

EID of the result in the Scopus database

2-s2.0-85052248171