As You Like It : The Communication Strategies of Czech Belletristic Publishers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00109069" target="_blank" >RIV/00216224:14230/18:00109069 - isvavai.cz</a>

Result on the web

<a href="https://dspace.cuni.cz/handle/20.500.11956/104561" target="_blank" >https://dspace.cuni.cz/handle/20.500.11956/104561</a>

DOI - Digital Object Identifier

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Result language

čeština

Original language name

Jak se vám líbí. Komunikační strategie českých beletristických nakladatelství

Original language description

In this paper, I focus on the changed dynamics of the book publisher-reader relationship. I built my argument on the assumption that, in parallel with socio-technological changes, the previous role of book publishers as necessarily invisible workers of Literature has changed. In newly defined public arenas on social networks, publishers discuss their books with readers, share their successes, challenge and persuade each other. The present study is of qualitative design with regard to data and analytical procedure used. That is, I work with pictures and conversations from book publishers’ official profiles on Facebook, as well as information gathered by semi-structured interviews with publishing professionals. In my analysis, I assess the proportion of personalized photos, investigate various ways books are presented, and focus on how publishers address their readers lexically. I offer interpretation regarding which publishers’ strategies could be read as a sign of literary discourse marketization, or its democratization, and why.

Czech name

Jak se vám líbí. Komunikační strategie českých beletristických nakladatelství

Czech description

In this paper, I focus on the changed dynamics of the book publisher-reader relationship. I built my argument on the assumption that, in parallel with socio-technological changes, the previous role of book publishers as necessarily invisible workers of Literature has changed. In newly defined public arenas on social networks, publishers discuss their books with readers, share their successes, challenge and persuade each other. The present study is of qualitative design with regard to data and analytical procedure used. That is, I work with pictures and conversations from book publishers’ official profiles on Facebook, as well as information gathered by semi-structured interviews with publishing professionals. In my analysis, I assess the proportion of personalized photos, investigate various ways books are presented, and focus on how publishers address their readers lexically. I offer interpretation regarding which publishers’ strategies could be read as a sign of literary discourse marketization, or its democratization, and why.

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Slovo a smysl

ISSN

1214-7915

e-ISSN

2336-6680

Volume of the periodical

15

Issue of the periodical within the volume

30

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

128-144

UT code for WoS article

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EID of the result in the Scopus database

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