Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F20%3A00114841" target="_blank" >RIV/00216224:14230/20:00114841 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-44850-9_14" target="_blank" >10.1007/978-3-030-44850-9_14</a>
Alternative languages
Result language
angličtina
Original language name
Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences
Original language description
This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
<a href="/en/project/TL01000306" target="_blank" >TL01000306: Research on the impact of current legislation and the European Commision´s strategy for Digital Single Market on Czech audiovisual industry: evaluation of the copyright system and preparation of cultural politics within the DSM</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective
ISBN
9783030448493
Number of pages of the result
14
Pages from-to
245-258
Number of pages of the book
302
Publisher name
Springer Open
Place of publication
Cham
UT code for WoS chapter
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