Young consumers and ethical meat consumption

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F23%3A00132639" target="_blank" >RIV/00216224:14230/23:00132639 - isvavai.cz</a>
Result on the web
<a href="https://agrosym.ues.rs.ba/article/showpdf/BOOK_OF_PROCEEDINGS_2023_FINAL.pdf" target="_blank" >https://agrosym.ues.rs.ba/article/showpdf/BOOK_OF_PROCEEDINGS_2023_FINAL.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Young consumers and ethical meat consumption
Original language description
Animal production and meat consumption is a topic that contains ethically and environmentally questionable aspects. This paper presents qualitative research based on some principles of grounded theory and uses semi-structured interviews with young people who live in a large city and are interested in the origin of the meat they eat. The research questions were: How do young people who live in a big city and are interested in the origin of the meat they consume deal with the meat consumption? What factors influence the consumption of meat with a clear origin? How do these young consumers deal with the ethical and environmental demands of meat consumption? What relationship do these consumers have with the farmer? The research results show that meat consumption is influenced by minimalism, i.e. by buying a smaller amount of meat that is sufficient for consumers and at the same time less environmentally demanding. Consumer decision-making is formed by criticism of overconsumption and conventional agriculture. Consumers are aware of the ethical issues of meat consumption, but do not attach much importance to it and prefer quality over quantity, which is reflected in their willingness to support smaller farmers, from whom they look for quality.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
XIV International Scientific Agriculture Symposium “AGROSYM 2023” : book of proceedings
ISBN
9789997681614
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
1186-1192
Publisher name
University of East Sarajevo, Faculty of Agriculture
Place of publication
East Sarajevo
Event location
Jahorina
Event date
Oct 5, 2023
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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