Web competencies in SME
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F09%3A00039356" target="_blank" >RIV/00216224:14330/09:00039356 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Web competencies in SME
Original language description
The main goal of this study was to find rules that describe a correspondence between a web presentation, ICT competence and long-term growth. We bring evidence that a long-term growth can be predicted from the web presentation with high accuracy. We alsoshow which attributes of the web page are the most important for that prediction. This investigation helps to SMEs to improve their competitiveness, better communication with customers and internet marketing strategy.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IADIS International Conference on ICT, Society and Human Beings 20098
ISBN
978-972-8924-82-9
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
IADIS ? International Association for Development of the Information Society
Place of publication
Portugalsko
Event location
Portugalsko
Event date
Jan 1, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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