Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F12%3A00062300" target="_blank" >RIV/00216224:14330/12:00062300 - isvavai.cz</a>
Result on the web
<a href="http://www.mitcoe.ac.in/downloads/01_notice/FDPIntelligentSystems.pdf" target="_blank" >http://www.mitcoe.ac.in/downloads/01_notice/FDPIntelligentSystems.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy
Original language description
Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy (tutorial): We explore the problem of filling the gap of knowledge existing in the enterprises- how to relate the available information about customer to thedesired outcome, expressed in financial terms, such as turnover, profitability, or optimal ordering quantities. The enterprises implement the Customer Relationship Management (CRM) systems in order to improve their performance based on understanding andtracking their customer records. However the important source of inefficiency of CRM systems emanates from ability to select analytic methods of data mining, statistical analysis and forecasting of time series methods, also computational intelligence analysis which can only partially provide some insights about the customer behavior, segmentation or loyalty measurement tasks.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/LA09016" target="_blank" >LA09016: Czech Republic membership in the European Research Consortium for Informatics and Mathematics (ERCIM)</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů