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Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F12%3A00062300" target="_blank" >RIV/00216224:14330/12:00062300 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.mitcoe.ac.in/downloads/01_notice/FDPIntelligentSystems.pdf" target="_blank" >http://www.mitcoe.ac.in/downloads/01_notice/FDPIntelligentSystems.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy

  • Original language description

    Analytical methods for tracking customer portrait: intelligent interpretation of CRM philosophy (tutorial): We explore the problem of filling the gap of knowledge existing in the enterprises- how to relate the available information about customer to thedesired outcome, expressed in financial terms, such as turnover, profitability, or optimal ordering quantities. The enterprises implement the Customer Relationship Management (CRM) systems in order to improve their performance based on understanding andtracking their customer records. However the important source of inefficiency of CRM systems emanates from ability to select analytic methods of data mining, statistical analysis and forecasting of time series methods, also computational intelligence analysis which can only partially provide some insights about the customer behavior, segmentation or loyalty measurement tasks.

  • Czech name

  • Czech description

Classification

  • Type

    O - Miscellaneous

  • CEP classification

    IN - Informatics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/LA09016" target="_blank" >LA09016: Czech Republic membership in the European Research Consortium for Informatics and Mathematics (ERCIM)</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů