The creative oriented care of key customer - the news firm strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F07%3A20224" target="_blank" >RIV/60460709:41110/07:20224 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Kreativně orientovaná péče o klíčového zákazníka - nová firemní strategie
Original language description
In enterprise restructuring we are not interested in reduction of costs or employees, but we concentrate on enterprise processes, which contribute to value added creation for customer. The technology of CRM (Customer Relationship Management) is accentuated as well all components of CRM ? CRM processes, employees and supporting technologies. The enclosure of contract doesn´t mean the finish of customer interface, because it is necessary to deliver ordered products and to supply corresponding service according to product character. This paper compares and clears up the concepts like e-CRM and v-CRM. Besides it proves of the signification of CRM system value base for enterprise future and for all customers.
Czech name
Kreativně orientovaná péče o klíčového zákazníka - nová firemní strategie
Czech description
In enterprise restructuring we are not interested in reduction of costs or employees, but we concentrate on enterprise processes, which contribute to value added creation for customer. The technology of CRM (Customer Relationship Management) is accentuated as well all components of CRM ? CRM processes, employees and supporting technologies. The enclosure of contract doesn´t mean the finish of customer interface, because it is necessary to deliver ordered products and to supply corresponding service according to product character. This paper compares and clears up the concepts like e-CRM and v-CRM. Besides it proves of the signification of CRM system value base for enterprise future and for all customers.
Classification
Type
D - Article in proceedings
CEP classification
GA - Agricultural economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Globalizácia a jej sociálno-ekonomické dósledky ´07
ISBN
978-80-969742-0-7
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
180-185
Publisher name
Randa a spol., Žilina
Place of publication
Žilina
Event location
Rájecké Teplice
Event date
Oct 3, 2007
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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