The Challenge of Increasing Safe Response of Antivirus Software Users
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F16%3A00089514" target="_blank" >RIV/00216224:14330/16:00089514 - isvavai.cz</a>
Result on the web
<a href="http://www.springer.com/gp/book/9783319298160" target="_blank" >http://www.springer.com/gp/book/9783319298160</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-29817-7_12" target="_blank" >10.1007/978-3-319-29817-7_12</a>
Alternative languages
Result language
angličtina
Original language name
The Challenge of Increasing Safe Response of Antivirus Software Users
Original language description
While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mathematical and Engineering Methods in Computer Science
ISBN
9783319298160
ISSN
0302-9743
e-ISSN
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Number of pages
11
Pages from-to
133-143
Publisher name
Springer International Publishing,
Place of publication
Švýcarsko
Event location
Telč
Event date
Jan 1, 2015
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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