Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14330%2F17%3A00096673" target="_blank" >RIV/00216224:14330/17:00096673 - isvavai.cz</a>

Result on the web

<a href="https://www.infocommunications.hu/2017_1" target="_blank" >https://www.infocommunications.hu/2017_1</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Factors Influencing the Purchase of Security Software for Mobile Devices - Case Study

Original language description

We investigated whether we could textit{nudge} users to purchase a premium version of mobile security software after using a trial version for 2-3 months. Our three interface designs used two persuasion methods: two textit{decoy} interfaces that attempted to nudge users to purchasing longer duration licenses, and one interface that used textit{reciprocity} in order to determine the value that people associated with the security software. We had approximately 60,000 participants for our study who completed a questionnaire, and again we had approximately 60,000 who were exposed to proposed variants. There were 12,000 participants who intersected both data samples, from which we also analyzed purchase decision patterns across our wide participant range, including users of English, German, Slovak, and Czech language versions. Our results indicate that factors such as gender, age, home country, and attitudes towards privacy and data sensitivity each had a significant impact on whether or not a premium license was purchased.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Infocommunications Journal

ISSN

2061-2079

e-ISSN

2061-2125

Volume of the periodical

9

Issue of the periodical within the volume

1

Country of publishing house

HU - HUNGARY

Number of pages

6

Pages from-to

18-23

UT code for WoS article

000416539200003

EID of the result in the Scopus database

2-s2.0-85019584053