On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F18%3A00101699" target="_blank" >RIV/00216224:14410/18:00101699 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.2478/topling-2018-0011" target="_blank" >http://dx.doi.org/10.2478/topling-2018-0011</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/topling-2018-0011" target="_blank" >10.2478/topling-2018-0011</a>
Alternative languages
Result language
angličtina
Original language name
On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals
Original language description
The aim of the paper is to provide a cross-cultural analysis of selected linguistic realizations of persuasion in the language of technical communication represented by the genre of technical manuals (TM) and to identify the differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. More specifically, the paper attempts to discover which linguistic realizations of directives are applied to persuade the readers of the correctness of the instructions and the necessity of reading and following them. The results demonstrate that the main lexico-grammatical devices are quite similar in all the data. There are only minor frequency differences between English and Czech manuals, which are naturally reflected in their parallel Czech and English translations. The findings indicate that the quality of written instructions, including the degree of persuasiveness, is of great importance since it can influence prospective users of particular technical devices when making a choice about what to buy.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
60203 - Linguistics
Result continuities
Project
<a href="/en/project/GA17-16195S" target="_blank" >GA17-16195S: Persuasion across English and Czech Specialized Discourses</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Topics in Linguistics
ISSN
1337-7590
e-ISSN
2199-6504
Volume of the periodical
19
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
14
Pages from-to
72-85
UT code for WoS article
000454985400005
EID of the result in the Scopus database
2-s2.0-85059584315