Social media in sport and their influence on culture of sports organizations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14510%2F16%3A00090246" target="_blank" >RIV/00216224:14510/16:00090246 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Social media in sport and their influence on culture of sports organizations
Original language description
The development of social media and their use in sport is increasingly at the heart of academics as well as experts from practice. Main benefits posed by new media is mainly associated with their use for marketing purposes and to strengthen interaction with the customer in sport. So far there is a lack of studies who would examine of how social media affects the organizational culture of sports organizations. Therefore, this article focusing on a qualitative content analysis of selected articles using software Atlas.ti and thematic coding techniques to identify changes in the culture of sports organizations, which were brought by the utilization of social media. Results of the analysis, which describe the full range of effects of social media in relation to the organizational culture of sports organizations have highlighted the need for further research in this area for a deeper understanding of the impact of social media on the internal environment of sports
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Digitalization of Society, Economy and Market: Current Issues and Challenges
ISBN
9788089306329
ISSN
—
e-ISSN
—
Number of pages
16
Pages from-to
225-240
Publisher name
Trenčín : Vysoká škola manažmentu, 2016
Place of publication
Trenčín
Event location
Bratislava
Event date
Jan 1, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)