Marketing strategy in management process of insurance company

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F07%3A00032566" target="_blank" >RIV/00216224:14560/07:00032566 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Marketing strategy in management process of insurance company

Original language description

This paper is focused on analysis selected aspects usage marketing strategy in management process of insurance company on the insurance market in the Czech Republic with emphasis on organizational structures analysis and selection of market strategies. It generalizes knowledge and experience from insurance practice in top management activities within marketing management process of insurance company.

Czech name

Marketing strategy in management process of insurance company

Czech description

This paper is focused on analysis selected aspects usage marketing strategy in management process of insurance company on the insurance market in the Czech Republic with emphasis on organizational structures analysis and selection of market strategies. It generalizes knowledge and experience from insurance practice in top management activities within marketing management process of insurance company.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Sborník příspěvků 2. mezinárodní vědecké konference "Nové trendy - nové nápady 2007"

ISBN

978-80-903914-2-0

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

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Publisher name

SVŠE Znojmo

Place of publication

Znojmo

Event location

Znojmo

Event date

Jan 1, 2007

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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