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Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00033416" target="_blank" >RIV/00216224:14560/08:00033416 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic

  • Original language description

    This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home(U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

  • Czech name

  • Czech description

Classification

  • Type

    C - Chapter in a specialist book

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Book/collection name

    Raisinghani, Mahesh S. (ed.), Handbook of Research on Global Information Technology Management

  • ISBN

    978-1-59904-875-8

  • Number of pages of the result

    19

  • Pages from-to

  • Number of pages of the book

    566

  • Publisher name

    Idea Group Reference

  • Place of publication

    Hershey, New York (US)

  • UT code for WoS chapter