Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00034107" target="_blank" >RIV/00216224:14560/08:00034107 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
Original language description
This study examines Websites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Bandyopadhyay, S. (ed.), Contemporary Research in E-Branding
ISBN
978-1-59904-813-0
Number of pages of the result
23
Pages from-to
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Number of pages of the book
378
Publisher name
Idea Group Reference
Place of publication
Hershey, New York (US)
UT code for WoS chapter
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