Relationship marketing and management of micro and small enterprises in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00034144" target="_blank" >RIV/00216224:14560/08:00034144 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Relationship marketing and management of micro and small enterprises in the Czech Republic
Original language description
The paper presents some results from the exploratory survey with the aim to get the answers to the following research question. How far are Czech micro and small companies with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a) to identify existing portfolio of long lasting relationships, b) to find out motivation or reasons or potential benefits for or from maintaining the relationships c) to discover the importanceand quality of each relationships, d) to identify methods/instruments/tools or activities used for maintaining the relationships and e) to discover the barriers of the relationships.
Czech name
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Czech description
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Project
<a href="/en/project/1M0524" target="_blank" >1M0524: Research center on competitiveness of Czech economy</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Business and marketing strategies for Central and Eastern Europe
ISBN
978-3-9502045-7-5
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
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Publisher name
Wirtschaftsuniverstaet Wien
Place of publication
Vídeň, Rakousko
Event location
Vídeň Rakousko
Event date
Jan 1, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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