The Czech micro and small enterprises and relations with stakeholders
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F08%3A00034004" target="_blank" >RIV/00216224:14560/08:00034004 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Czech micro and small enterprises and relations with stakeholders
Original language description
Some results from the exploratory survey are presented in this paper. The survey is a part of the joined research project Relationship Marketing of academicians from Poland, Slovakia and Czech Republic which has started in the year 2006. Empirical exploratory survey was realized during the summer 2007 using in-depth interviews to get the answers to the following basic research question. How far are micro and small companies from these three countries with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a)to identify existing portfolio of long-lasting relationships of surveyed companies, and subsequently for every mentioned subject to b) find out motivation or reasons or potential benefits for or from maintaining the relationships, c) to let the respondents to evaluate the importance of each relationships for companies market success as well as the quality of each relationships, etc.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/1M0524" target="_blank" >1M0524: Research center on competitiveness of Czech economy</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Studies on business interaction ? consequences for business in theory and business in practice
ISBN
1-86115-128-4
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
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Publisher name
IMP Group
Place of publication
Uppsala Švédsko
Event location
Uppsala Švédsko
Event date
Sep 4, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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