Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119177" target="_blank" >RIV/00216305:26510/16:PU119177 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5281/zenodo.1339255" target="_blank" >http://dx.doi.org/10.5281/zenodo.1339255</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5281/zenodo.1339255" target="_blank" >10.5281/zenodo.1339255</a>

Result language
angličtina
Original language name
Personnel Marketing as Perceived by HR Managers in Czech Republic: Results of a Qualitative Research Study.
Original language description
The article is devoted to the area of personnel marketing. A comprehensive review of scientific literature and articles published predominantly in personnel-oriented journals was carried out, followed by a qualitative exploratory research with the aim to explore and explain the perception of personnel marketing. Due to the lack of research in this field in Czech Republic, we have focused on Czech HR managers, more specifically, on how they understand the tasks of personnel marketing, which tools they use and whether the companies they work for try to be a preferred employer.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
World Academy of Science, Engineering and Technology (electronic)
ISSN
2010-376X
e-ISSN
2010-3778
Volume of the periodical
10
Issue of the periodical within the volume
5
Country of publishing house
ID - INDONESIA
Number of pages
4
Pages from-to
2885-2889
UT code for WoS article
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EID of the result in the Scopus database
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