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Current Use of Personnel Marketing in Czech Companies

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005603" target="_blank" >RIV/46747885:24310/18:00005603 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Current Use of Personnel Marketing in Czech Companies

  • Original language description

    Personnel marketing is a new scientific discipline combining two classic fields - personnel management and marketing. The main idea of personnel marketing is the perception of the employee as a customer and the satisfaction of their needs and wishes. The article takes an in-depth look at current personnel marketing in the Czech Republic. Primary research is employed to identify thirteen tools of personnel marketing, and the effectiveness and frequency of use of these tools is empirically demonstrated. The relationship between the effectiveness and frequency of the tools is then statistically investigated. Differential analysis was used to establish that the frequency of use is lower than the perceived effectiveness. Regression analysis demonstrated the linear relationship between effectiveness and frequency of the use of these tools. Factor analysis was used to identify latent factors of personnel marketing tools.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50201 - Economic Theory

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    AD ALTA: Journal of Interdisciplinary Research

  • ISSN

    1804-7890

  • e-ISSN

  • Volume of the periodical

    8

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    8

  • Pages from-to

    232-239

  • UT code for WoS article

    000438914700044

  • EID of the result in the Scopus database