Current Use of Personnel Marketing in Czech Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005603" target="_blank" >RIV/46747885:24310/18:00005603 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research" target="_blank" >http://www.magnanimitas.cz/ad-alta-journal-of-interdisciplinary-research</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Current Use of Personnel Marketing in Czech Companies
Original language description
Personnel marketing is a new scientific discipline combining two classic fields - personnel management and marketing. The main idea of personnel marketing is the perception of the employee as a customer and the satisfaction of their needs and wishes. The article takes an in-depth look at current personnel marketing in the Czech Republic. Primary research is employed to identify thirteen tools of personnel marketing, and the effectiveness and frequency of use of these tools is empirically demonstrated. The relationship between the effectiveness and frequency of the tools is then statistically investigated. Differential analysis was used to establish that the frequency of use is lower than the perceived effectiveness. Regression analysis demonstrated the linear relationship between effectiveness and frequency of the use of these tools. Factor analysis was used to identify latent factors of personnel marketing tools.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AD ALTA: Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
8
Pages from-to
232-239
UT code for WoS article
000438914700044
EID of the result in the Scopus database
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