Personnel Marketing in the Czech Economy: Past And Present

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00003539" target="_blank" >RIV/46747885:24310/16:00003539 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Personnel Marketing in the Czech Economy: Past And Present

Original language description

Derived from HR management, personnel marketing today is an independent field with a marketing view of employees as customers. The article presents a large project that identifies the emergence of personnel marketing in the world and its gradual implementation in the transforming Czech economy. Following a comprehensive review of sources, a primary study was conducted with the quantitative and qualitative collection of data to analyse the current use of personnel marketing in the Czech Republic. The study was focussed on leading Czech firms, and the result is an overview of tools used by these companies in the field of personnel marketing. The results were subjected to a statistical evaluation that assigned importance to the identified tools of personnel marketing and helped uncover latent factors.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACC Journal

ISSN

1803-9782

e-ISSN

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Volume of the periodical

22

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

28-44

UT code for WoS article

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EID of the result in the Scopus database

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