Determining Factors for Internal Personnel Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F18%3A00005939" target="_blank" >RIV/46747885:24310/18:00005939 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Determining Factors for Internal Personnel Marketing
Original language description
The aim of this contribution is to present output from two conducted quantitative studies, the main theme of which was personnel marketing. The aim of both studies was to identify the most important determining factors for internal personnel marketing. Internal personnel marketing can be viewed as a modern tool for personnel management. The most important task of internal personnel marketing is to carry out activities with the aim of increasing or maintaining attractiveness of a business both in the eyes of current employees and in those of potential job applicants.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IDIMT 2018: Strategic Modeling in Management, Economy and Society - 26th Interdisciplinary Information Management Talks
ISBN
978-3-99062-339-8
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
455-461
Publisher name
Trauner Verlag
Place of publication
Linz
Event location
Kutná Hora
Event date
Jan 1, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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