Current Personnel Marketing Approches As Applied By Local South Moravian HPO Company

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123976" target="_blank" >RIV/00216305:26510/17:PU123976 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Current Personnel Marketing Approches As Applied By Local South Moravian HPO Company
Original language description
The aim of this study is to introduce key characteristics of HPO company and current struggle with talented applicants attraction. There had been conducted literature review of current HPO approaches and studies devoted to the topic of personnel marketing. This study is describing the particular application of both of these concepts. Performance of the company is as well important as the ability to attract and maintain talented individuals thanks to sophisticated personnel marketing approaches. Study allows to understand which factors are affecting HPO´s performance and to be able to set criteria, which allow distinguishing whether organization could be considered as HPO. We focus at factors describing the HPO approach in the field of Key partnerships, Care of employee and Support of science in chosen international company. Next up there is an evaluation of personnel marketing thanks to external as well as internal presentation of the selected company and its effort to increase the perceived attractivity among applicants.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the Interdisciplinary Scientific International Conference for PhD students and assistants
ISBN
978-80-87952-20-7
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
71-79
Publisher name
Neuveden
Place of publication
Neuveden
Event location
Hradec Králové
Event date
Jun 26, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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