How to Recruit Employees: Application of Selected Personnel Marketing Tools in Regions of the Czech Republic And Germany

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F19%3A00007249" target="_blank" >RIV/46747885:24310/19:00007249 - isvavai.cz</a>

Result on the web

<a href="https://drive.google.com/open?id=1ecuvbLd8J_TrpcRRS65fNESDP5dLKPRa" target="_blank" >https://drive.google.com/open?id=1ecuvbLd8J_TrpcRRS65fNESDP5dLKPRa</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24132/jtb.2019.9.4.64_74" target="_blank" >10.24132/jtb.2019.9.4.64_74</a>

Result language

angličtina

Original language name

How to Recruit Employees: Application of Selected Personnel Marketing Tools in Regions of the Czech Republic And Germany

Original language description

It is very important for today's organisations to be able to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses the tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec Region 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in SMEs in the Liberec region and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in small and medium-sized enterprises in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Trendy v podnikání

ISSN

1805-0603

e-ISSN

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Volume of the periodical

9

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

11

Pages from-to

64-74

UT code for WoS article

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EID of the result in the Scopus database

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