PERSONNEL MARKETING AT COMPANIES IN THE LIBEREC REGION
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00002354" target="_blank" >RIV/46747885:24310/16:00002354 - isvavai.cz</a>
Result on the web
<a href="http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf" target="_blank" >http://fim2.uhk.cz/hed/images/KOMPLET_16.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
PERSONNEL MARKETING AT COMPANIES IN THE LIBEREC REGION
Original language description
The main subject of this article is personnel marketing and its practical application in companies in the Liberec Region. Quantitative research was used to determine whether human resources experts use the concept of personnel marketing in practice and how they understand the term ‘personnel marketing’ itself. Personnel marketing is presented in this article as a tool for generating a competitive advantage, a resource that encompasses both personnel and marketing activities.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Hradec Economic Days (Double-blind peer reviewed proceedings of the international scientific conference Hradec Economic Days 2016)
ISBN
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ISSN
2464-6067
e-ISSN
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Number of pages
6
Pages from-to
691-696
Publisher name
University of Hradec Králové
Place of publication
Hradec Králové
Event location
Hradec Králové
Event date
Jan 1, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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