Personnel Marketing in Czech Businesses

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F15%3A00001749" target="_blank" >RIV/46747885:24310/15:00001749 - isvavai.cz</a>

Result on the web

<a href="http://acc-ern.tul.cz/acc-journal" target="_blank" >http://acc-ern.tul.cz/acc-journal</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/004/2015-2-002" target="_blank" >10.15240/tul/004/2015-2-002</a>

Result language

angličtina

Original language name

Personnel Marketing in Czech Businesses

Original language description

The aim of the paper is to introduce a theme of personnel marketing (HR marketing) both in theoretical and empirical perspectives. Personnel marketing can be considered as a relatively new tool in the field of human resources management, concentrating onincreasing the satisfaction of employees, improved career development and, consequently, on the improved quality of human working life. As the term itself is quite new, the paper in its first section deals with the theoretical basis of personnel marketing. The second and more extensive section explains the preparatory and implementation stages of the primary quantitative research, whose main objective was to evaluate the level of utilisation of personnel marketing in companies which can be classified as the largest employers in the Liberec Region. The interpretation of the research results strives namely to provide an answer to the question whether human resources experts in the businesses located in the Liberec Region use personnel ma

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACC Journal

ISSN

1803-9782

e-ISSN

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Volume of the periodical

XXI

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

13-24

UT code for WoS article

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EID of the result in the Scopus database

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