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Initiating and maintaining of relationships - instruments used

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F09%3A00038273" target="_blank" >RIV/00216224:14560/09:00038273 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Initiating and maintaining of relationships - instruments used

  • Original language description

    The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. The chapter consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of Initiation and maintenance of relationships, tools used for establishing and maintaining relationships with particular types of subjects.

  • Czech name

  • Czech description

Classification

  • Type

    C - Chapter in a specialist book

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2009

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Book/collection name

    Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison

  • ISBN

    978-83-7246-443-9

  • Number of pages of the result

    19

  • Pages from-to

  • Number of pages of the book

    324

  • Publisher name

    The Karol Adamiecki University of Economics in Katowice

  • Place of publication

    Katowice

  • UT code for WoS chapter