Definition of relevant market in beer industry: Application of LA-AIDS model

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F12%3A00061114" target="_blank" >RIV/00216224:14560/12:00061114 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Definition of relevant market in beer industry: Application of LA-AIDS model
Original language description
In last ten years, the increasing market concentration in the area of beer brewing has lead to an increasing number of merger cases assessed by national competition authorities and European Commission. As the first and very crucial step in every competition case is the definition of a relevant market, competition agencies has been faced with the question whether beer is a relevant market in itself or whether narrower relevant product markets exist. The aim of the article is to investigate wheter there exists a relevant product market narrower than beer. We use multilevel budget LA-AIDS model to estimate the demand elasticities of the biggest beer brands on US scanner data. Based on the estimates, we then perform a critical loss analysis to investigatewhether the beer categories constitute separate relevant markets.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 30th International Conference Mathematical Methods in Economics 2012
ISBN
9788072487790
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
320-325
Publisher name
Silesian University of Opava
Place of publication
Karviná
Event location
Karviná
Event date
Jan 1, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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