Use of sensory analysis of beer in marketing

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60193697%3A_____%2F15%3A%230001106" target="_blank" >RIV/60193697:_____/15:#0001106 - isvavai.cz</a>

Result on the web

<a href="http://www.kvasnyprumysl.cz/en/journal/2015/2/" target="_blank" >http://www.kvasnyprumysl.cz/en/journal/2015/2/</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Use of sensory analysis of beer in marketing

Original language description

When developing new food products, or when trying to improve their existing competitive position in the market it is necessary to determine how consumers perceive their quality. That is the purpose of so-called consumer evaluation of product quality, oneof its most important methods being sensory analysis. We review the basic survey of sensory tests suitable for evaluation of beer, i.e. acceptance testing, the method of verbal description, differential and preference tests. Practical examples are given, with detailed procedure and calculation. Also more complex procedures are mentioned which are suitable for marketing rating of products, such as QDA (quantitative descriptive analysis) and PM (preference mapping). We can conclude that the funds invested into the marketing analysis using properly selected and evaluated trials manufacturers will bring relevant consumer views of the product under consideration, which has a positive effect in the reduction of production costs.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

GM - Food industry

OECD FORD branch

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Project

<a href="/en/project/LO1312" target="_blank" >LO1312: Sensory Research Centre in Prague and Brewhouse for research and development - sustainability and development</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Kvasný průmysl

ISSN

0023-5830

e-ISSN

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Volume of the periodical

61

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

8

Pages from-to

38-45

UT code for WoS article

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EID of the result in the Scopus database

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