Segmentation of corporate clients in a bank

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F12%3A00061873" target="_blank" >RIV/00216224:14560/12:00061873 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Segmentation of corporate clients in a bank

Original language description

The goal of this paper is to define applicable segmentation criteria for corporate banking clients based upon analyses of corporate client needs. In the first section, I summarize the principles of segmentation and segmentation specifically as it relatesto bank strategy. I further analyze client needs and developments in business in the Czech Republic. Applicable segmentation criteria are proposed based upon corporate client need analyses and on a comparison of the segmentation criteria used by leadingfinancial institutions in the Czech Republic and the European Union.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

European Financial Systems 2012

ISBN

9788021059405

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

207-213

Publisher name

Masarykova univerzita

Place of publication

Brno

Event location

ESF MU Brno

Event date

Jan 1, 2012

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000316422800036