Comparison of the Multicriteria Decision Making and Client Clusters on the Retail Core Banking Services Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F11%3A10070018" target="_blank" >RIV/62690094:18450/11:10070018 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Comparison of the Multicriteria Decision Making and Client Clusters on the Retail Core Banking Services Market
Original language description
The Czech Republic retail banking market is characterized by significant information asymmetry regarding the bank products and services. Banks provide complex and nontransparent tariffs. The aim of the paper is calculate the average costs of the retail bank client. The calculation is based on more than 20 thousand of clients of 21 monitored banks offering 45 accounts and packages. In the first part of the paper there are bank fees described using the client clusters characterized by certain usage pattern. In the second part of the paper there is client decision based on the multi-criteria decision making. At first there are specified the specified the criterions, their types and their independence is discussed. Then there will be set weights and various multi-criteria decision method are applied.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Mathematical methods in economics 2011 : part I. : proceedings
ISBN
978-80-7431-058-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
230-235
Publisher name
Professional publishing
Place of publication
Praha
Event location
Jánská Dolina, Slovakia
Event date
Sep 6, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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