Revisiting the Satisfaction-Profit Chain: The Case of Food Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00076433" target="_blank" >RIV/00216224:14560/14:00076433 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2014B23" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2014B23</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2014B23" target="_blank" >10.5593/sgemsocial2014B23</a>
Alternative languages
Result language
angličtina
Original language name
Revisiting the Satisfaction-Profit Chain: The Case of Food Industry
Original language description
Increase in food quality leading to higher customer satisfaction is not a straightforward objective of the firm whenever an increase in quality is related to an increase in costs. The purpose of this paper is to determine whether providing high quality food products generally yields higher profit for the firm than pursuing the opposite, when university students are the consumers. This paper approaches the relationship between customer satisfaction and firm profitability from the perspective of the satisfaction-profit chain, which here consists of the following measures: quality and value perceived by customers, customer satisfaction, word of mouth, intent to repurchase, and firm profitability. The research focuses on one-year financial data of 80 food-manufacturing firms in the Czech Republic together with 60 to 160 customer responses to products of each firm.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
SGEM Conference on Political Sciences, Law, Finance, Economics and Tourism - Conference Proceedings Volume III - Economics and Tourism
ISBN
9786197105278
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
503-510
Publisher name
SGEM International Multidisciplinary Scientific Conferences on Social Sciences and Arts
Place of publication
Sofia, Bulgaria
Event location
Albena, Bulgaria
Event date
Jan 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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