Customer Satisfaction, Product Quality and Performance of Companies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00077977" target="_blank" >RIV/00216224:14560/14:00077977 - isvavai.cz</a>

Result on the web

<a href="http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies" target="_blank" >http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/revecp-2015-0003" target="_blank" >10.1515/revecp-2015-0003</a>

Result language

angličtina

Original language name

Customer Satisfaction, Product Quality and Performance of Companies

Original language description

This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Národohospodářský obzor

ISSN

1213-2446

e-ISSN

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Volume of the periodical

Vol. 14

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

329-344

UT code for WoS article

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EID of the result in the Scopus database

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