Quality and Customer Satisfaction as Competitiveness Factors in the Food Industry

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00075209" target="_blank" >RIV/00216224:14560/14:00075209 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Quality and Customer Satisfaction as Competitiveness Factors in the Food Industry
Original language description
The subject of this paper is an analysis of Quality management (QM) in food businesses and customers? perception of quality ? customer satisfaction. The main objective of the research is to determine the influence of quality on business performance and competitiveness. The article?s objective is to compare the level of QM by businesses in food industry and level of their customers? satisfaction and conclude the impact on competitiveness. The quality is perceived here as a product?s ability to satisfy acustomer?s needs and requirements. The research is divided into three parts. In the first part, food businesses are contacted and their QM performance is investigated based on selected data from the financial statements; then a questionnaire is used to obtain businesses? subjective view of their QM and the quality of their products. The last part, which is subject of this paper, is a comparison of data and results obtained.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 2nd International Conference on Management, Leadership and Governance ICMLG 2014
ISBN
9781909507999
ISSN
2049-6818
e-ISSN
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Number of pages
9
Pages from-to
286-294
Publisher name
Academic Publishing International Limited
Place of publication
Reading (UK)
Event location
Wellesley
Event date
Jan 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000340523100037

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